Lisa is a writer and producer whose professional focus is business-to-business marketing. She is deeply nerdy and has been known to attend science-fiction and steampunk conventions. Lisa was raised in the Bronx and she continues to make her home in New York City.
As a writer, I’ve created new-business proposals; marketing plans; fund-raising strategies; technical guides; web-content; video, audio and stage scripts; B2B direct mail packages; brochures and advertising copy for clients that range in size from large corporations to sole proprietorships. As a producer & project manager, I have overseen the creation of corporate video projects, websites, CD-ROMs & DVDs; line-produced two television pilots; & managed seven corporate relocation projects, two of which occurred overseas. As a production manager, I was responsible for stunt shows, Off-Broadway musicals & Off-Off-Broadway theatricals. As an event coordinator, I have managed corporate meetings & conference events with attendance ranging from 20 to 2,000.
Founder & New Technology for Party2Win. www.Party2Win.com was more than a web site. This powerful portal included the step-by-step planning tools to launch an entire event. Clients got the best event management software available AND training on how to use it to recruit and motivate hosts, mobilize attendees & raise funds.
Director of Special Projects for O’Connell Meier, Inc., a business-to-business advertising agency. Key creative on a variety of agency clients including the Direct Marketing Association and the American Association for Training and Development (ASTD). Account and project-managed the creation and implementation of four interactive portals for ASTD; these data-driven web sites were the centerpiece for niche-specific marketing campaigns that used a combination of live chats, interactive newsletters and other online events to drive registration and product sales. Each portal received more than one million hits with the average user spending 20 minutes or more on the site per visit.
Special Liaison to ASTON Associates, a financial restructuring firm. Completed work on three financial books: Reengineering the Bank (Irwin Publishing, Chicago, IL) by Aston’s chairman, Paul Allen; the international edition of the book, Creating the New Bank, published by Lafferty Publishing in Dublin, Ireland; and the paperback edition of Reengineering the Bank, published by McGraw Hill. Produced a seven-city book and speaker’s tour of Reengineering the Bank in concert with the Bank Administration Institute (BAI).
Writer of marketing and new business proposals, internal process and planning documents, scripts, speeches and business-tobusiness direct mail, brochures and advertising copy for a variety of corporate clients including:
- All in One Productions, Inc., a full-service multi-language broadcast video production and post-production facility;
- BankBoston, Signet Banking Corporation, First Security Corporation and CoreStates, all major banking institutions;
- Creative Entertainment, Inc., a division of the Disney Company, specializing in meeting and conference production and management;
- Debevoise & Plimpton LLP and Thacher Profitt & Wood LLP, both full-service law firms;
- Encore Productions, an event and production company;
- Full Res, a high definition and digital media production company;
- J. Walter Thompson, a business-to-consumer advertising agency;
- O’Connell Meier, Inc., a business-to-business advertising agency; and
- 1-888-For-Flowers, a web-based national florist consortium.
Past President and Director of Sponsor Relations of the New York Chapter of the Media Communications Association International (MCA-I). Originally the International Television Association, MCA-I is the largest trade association of non-broadcast electronic media professionals in the world.
Marketing Consultant and Special Events Coordinator for Basciano & Associates, Inc., a public relations/marketing firm specializing in international clients, art-related clients, political and non-profit fund-raising.
Fund-raising and management consultant to the Workhouse Theater, an Off-Broadway repertory theatre company. Associate Producer and Director of Events for The National Improvisational Theatre, an Off-Broadway theatre company.