Nadia Cameron writes for the website CMO about how brands can market themselves following the Hero’s Journey.
According to the author, businesses need to treat each costumer as a hero, going on their individual journey, as explained by Joseph Campbell.
It might be hard for these brands to be flexible while maintaining their core values, but nobody ever said a journey was supposed to be trial-free!
SourceFrom CMO on June 18, 2018
Attributed to Nadia Cameron