Heroic Brands

Nadia Cameron writes for the website CMO about how brands can market themselves following the Hero’s Journey.

According to the author, businesses need to treat each costumer as a hero, going on their individual journey, as explained by Joseph Campbell.

It might be hard for these brands to be flexible while maintaining their core values, but nobody ever said a journey was supposed to be trial-free!

Source

From CMO on June 18, 2018
Attributed to Nadia Cameron